About me

Hi! I'm Fred. A UX design leader, design mentor, design educator, and occasional front-end developer with a love for solving problems and making users wildest dreams come true.

Past experience

Academy of Art University

School of Interaction Design
School of Advertising


2018 — Present
  • Responsible for all aspects of the School of Interaction Design and School of Advertising
  • Implementing university vision
  • Managing 150+ facutly and supporting 2000+ students
  • Building department relationships with industry partners
  • Instruction of classes ranging from User Experience, Visual Design, and Web Development

Academy of Art University

School of Interaction Design

Online Director

2012 — 2018
  • Responsible for all online education for the School of Interaction Design
  • Curriculum management and course development
  • Using Design Thinking and User Centered Design processes to improve the university Learning Management System
  • Chairperson for various university committees

Cisco Systems

Engineering Services
and Communication

User Centered Design Engineer

2007 — Dec 2014
  • User Experience Engineer and Full Stack Web Developer
  • Designed and developed various web and mobile applications using various web technologies
  • Ran usability tests on various projects
  • Project management of various web based projects for B2B and vendors



Design Management, Technology Adoption, Organization Change, Diversity and Inclusion, Curriculum Management, Event Management

User Experience

Design Thinking, Design Sprints, User Centered Design, Contextual inquiry, User Research, User Interviews, A/B Testing

UI Design/Prototyping

Figma, Adobe XD, Adobe Illustrator, Adobe Photoshop, Typography


HTML, CSS, JavaScript, React, Node.js, Git/Github, Jekyll, Markdown, PHP, MySQL, Linux